The Velour story started in Gothenburg, Sweden back in 1997 from founder Per Andersson’s store Nostalgi. Inspired by his creative customers the first Velour collection was launched 2002.
The overall design concept of Velour springs out of a classic preppy look with traditional garments redesigned in a new stylish, yet effortless, way.
This style has Swedish west coast influences and addresses individuals who have an interest in trends but, are reflective and make their own interpretation. They appreciate genuineness and are, by Velour, offered an alternative to the ordinary fashion brands through everyday icons such as cardigans, check shirts, parkas and trench coats.
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