Herschel Supply Co.

In the early 1900’s Peter Cormack, a barrel maker, and his wife, Annie, moved from Scotland to Canada and set up business on a plot of land by the rural town of Herschel, which has a population of 30 residents at present. Over a century later, Peter and Annie’s grandchildren have inherited and transformed their ancestor’s manufacturing business from barrels to backpacks. The goal is unchanging: well-designed, quality built product. Herschel takes inspiration from vintage mountaineering, American heritage and world travel to ensure the functionality of its product, whilst keeping a firm eye on fashion to ensure they are always moving forwards aesthetically too.